Book a Demo

About Us

Fit Intelligence Company on a mission to empower responsible consumption and production (SDG 12)

Our Approach

Everything we do is done with a human-centred approach

Taking real people’s problems, behaviours, emotions, wants and needs into account. This enables us to put you and your customers at the centre of all we do.

Eliminating fit problems across your entire value chain, to help you build the most profitable and sustainable fashion business; good for people and our planet.

Our Team

Purpose-led team on a mission to empower sustainable change

Backgrounds in Fashion, eCommerce, Garment Fit, Big Data, Software Engineering, UX/UI Design, Data and Behavioural Science.

We are proud to be backed by amazing impact investors and supported by truly progressive brand partners who are helping us make fashion more sustainable.

Our Name

Inspired by our vision to make fashion less wasteful

Scircula - pronounced circular is made up of two words; SCI represents data and behavioral science, the "how" behind what we do.

CIRCULA represent circularity, the "why" behind our vision to steward the fashion industry towards a more circular economy.

Core Values

About Us


Always act in accordance with our values, vision and mission
About Us


Always strive to understand the why behind everything
About Us

Think Big

Creating more impact with less resources
About Us


For our actions, reactions and how they contribute to the end goal
About Us


An anything is possible mindset, never give up no matter the challenge
About Us


Deliberate inspired action that leads to positive transformation
Our Ethos

Partnering with Scircula

Means belonging to a forward thinking movement that walks the walk and talks the talk.

Being part of a great cause that actively implements best in market solutions which positively impact people, profit and our planet.

Make Life Easier

Frictionless fit experiences that save you time, money and our planet